Deal Sheet: 2026 Aviator Reserve

Bergstrom Neenah Ford-Lincoln · Neenah, WI · VIN: 5LM5J7XC8TGL20084

Negotiation Guide

Opening Offer

$73,078

Fair Price

$74,578

Walk Away Above

$74,016

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,375

Est. Invoice$67,579

Holdback (est.)$2,204

MSRP (Sticker)$73,455

Asking Price$78,455

Markup+$5,000

Est. Dealer Margin on This Car$13,080

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$464

Avg Markup (Aviator)+$5,000

% Below MSRP60%

Avg Days to Sell17 days

Avg Sold Markup-$85

Price History

Jul 9, 2026$74,455 → $78,455(+$4,000)

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+$5,000$84,12039d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d