Deal Sheet: 2026 Aviator Reserve

Irwin Lincoln · Laconia, NH · VIN: 5LM5J7XC8TGL19808

Negotiation Guide

Opening Offer

$73,269

Fair Price

$74,769

Walk Away Above

$74,002

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,179

Est. Invoice$67,376

Holdback (est.)$2,197

MSRP (Sticker)$73,235

Asking Price$78,235

Markup+$5,000

Est. Dealer Margin on This Car$13,056

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)-$500

Avg Markup (Aviator)+$5,000

% Below MSRP61%

Avg Days to Sell16 days

Avg Sold Markup-$67

Price History

Jul 9, 2026$74,235 → $78,235(+$4,000)

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