Deal Sheet: 2026 Aviator Reserve

Varsity Lincoln, Inc. · Novi, MI · VIN: 5LM5J7XC7TGL24417

Negotiation Guide

Opening Offer

$81,884

Fair Price

$83,384

Walk Away Above

$82,617

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,847

Est. Invoice$75,302

Holdback (est.)$2,456

MSRP (Sticker)$81,850

Asking Price$86,850

Markup+$5,000

Est. Dealer Margin on This Car$14,004

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)+$4,365

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell21 days

Avg Sold Markup+$2,064

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+$5,000$87,35025d