Deal Sheet: 2026 Aviator Reserve

Napleton Lincoln · Glenview, IL · VIN: 5LM5J7XC7TGL24059

Negotiation Guide

Opening Offer

$73,754

Fair Price

$75,254

Walk Away Above

$74,487

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,611

Est. Invoice$67,822

Holdback (est.)$2,212

MSRP (Sticker)$73,720

Asking Price$78,720

Markup+$5,000

Est. Dealer Margin on This Car$13,109

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)+$3,567

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell23 days

Avg Sold Markup+$1,926

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