Deal Sheet: 2026 Aviator Reserve

Hooks Lincoln · Fort Worth, TX · VIN: 5LM5J7XC7TGL23686

Negotiation Guide

Opening Offer

$80,344

Fair Price

$81,844

Walk Away Above

$81,077

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,476

Est. Invoice$73,885

Holdback (est.)$2,409

MSRP (Sticker)$80,310

Asking Price$85,310

Markup+$5,000

Est. Dealer Margin on This Car$13,834

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)+$4,033

Avg Markup (Aviator)+$5,000

% Below MSRP3%

Avg Days to Sell20 days

Avg Sold Markup+$1,284

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