Deal Sheet: 2026 Aviator Reserve

South Hills Lincoln, Inc. · Pittsburgh, PA · VIN: 5LM5J7XC7TGL23235

Negotiation Guide

Opening Offer

$77,059

Fair Price

$78,559

Walk Away Above

$77,792

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,552

Est. Invoice$70,863

Holdback (est.)$2,311

MSRP (Sticker)$77,025

Asking Price$82,025

Markup+$5,000

Est. Dealer Margin on This Car$13,473

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)+$3,425

Avg Markup (Aviator)+$5,000

% Below MSRP18%

Avg Days to Sell20 days

Avg Sold Markup+$2,067

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