Deal Sheet: 2026 Aviator Reserve

South Hills Lincoln, Inc. · Pittsburgh, PA · VIN: 5LM5J7XC7TGL21212

Negotiation Guide

Opening Offer

$73,060

Fair Price

$74,560

Walk Away Above

$74,103

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$65,544

Est. Invoice$67,753

Holdback (est.)$2,209

MSRP (Sticker)$73,645

Asking Price$78,645

Markup+$5,000

Est. Dealer Margin on This Car$13,101

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)+$3,425

Avg Markup (Aviator)+$5,000

% Below MSRP18%

Avg Days to Sell20 days

Avg Sold Markup+$2,067

Price History

Jul 9, 2026$74,645 → $78,645(+$4,000)

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