Deal Sheet: 2026 Aviator Reserve

Lincoln South Coast · Santa Ana, CA · VIN: 5LM5J7XC6TGL25400

Negotiation Guide

Opening Offer

$80,384

Fair Price

$81,884

Walk Away Above

$81,117

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,512

Est. Invoice$73,922

Holdback (est.)$2,411

MSRP (Sticker)$80,350

Asking Price$85,350

Markup+$5,000

Est. Dealer Margin on This Car$13,839

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory104 vehicles

Avg Markup (All Models)+$3,269

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell22 days

Avg Sold Markup+$1,310

Price History

Jul 9, 2026$81,350 → $85,350(+$4,000)

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