Deal Sheet: 2026 Aviator Reserve

Hayes Lincoln · Newport, VT · VIN: 5LM5J7XC6TGL23498

Negotiation Guide

Opening Offer

$80,064

Fair Price

$81,564

Walk Away Above

$80,797

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,227

Est. Invoice$73,628

Holdback (est.)$2,401

MSRP (Sticker)$80,030

Asking Price$85,030

Markup+$5,000

Est. Dealer Margin on This Car$13,803

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory12 vehicles

Avg Markup (All Models)+$3,167

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell19 days

Avg Sold Markup+$375

Price History

Jul 9, 2026$81,030 → $85,030(+$4,000)

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