Deal Sheet: 2026 Aviator Reserve

LaFontaine Lincoln Grand Rapids · Grand Rapids, MI · VIN: 5LM5J7XC5TGL25310

Negotiation Guide

Opening Offer

$72,749

Fair Price

$74,249

Walk Away Above

$73,482

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$64,716

Est. Invoice$66,898

Holdback (est.)$2,181

MSRP (Sticker)$72,715

Asking Price$77,715

Markup+$5,000

Est. Dealer Margin on This Car$12,999

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$3,912

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell20 days

Avg Sold Markup+$1,712

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