Deal Sheet: 2026 Aviator Reserve

Caruso Lincoln · Long Beach, CA · VIN: 5LM5J7XC5TGL23900

Negotiation Guide

Opening Offer

$79,434

Fair Price

$80,934

Walk Away Above

$80,167

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,666

Est. Invoice$73,048

Holdback (est.)$2,382

MSRP (Sticker)$79,400

Asking Price$84,400

Markup+$5,000

Est. Dealer Margin on This Car$13,734

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$312

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$590

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