Deal Sheet: 2026 Aviator Reserve

Eddy's Lincoln, LLC · Wichita, KS · VIN: 5LM5J7XC5TGL22679

Negotiation Guide

Opening Offer

$71,769

Fair Price

$73,269

Walk Away Above

$72,502

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,844

Est. Invoice$65,996

Holdback (est.)$2,152

MSRP (Sticker)$71,735

Asking Price$76,735

Markup+$5,000

Est. Dealer Margin on This Car$12,891

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)+$4,203

Avg Markup (Aviator)+$5,000

% Below MSRP4%

Avg Days to Sell16 days

Avg Sold Markup+$1,081

Price History

Jul 9, 2026$72,735 → $76,735(+$4,000)

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