Deal Sheet: 2026 Aviator Reserve

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LM5J7XC4TGL24150

Negotiation Guide

Opening Offer

$77,139

Fair Price

$78,639

Walk Away Above

$77,872

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,623

Est. Invoice$70,937

Holdback (est.)$2,313

MSRP (Sticker)$77,105

Asking Price$82,105

Markup+$5,000

Est. Dealer Margin on This Car$13,482

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Aviator)+$5,000

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$78,105 → $82,105(+$4,000)

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