Deal Sheet: 2026 Aviator Reserve

Camelback Lincoln · Phoenix, AZ · VIN: 5LM5J7XC4TGL23225

Negotiation Guide

Opening Offer

$82,444

Fair Price

$83,944

Walk Away Above

$83,177

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,345

Est. Invoice$75,817

Holdback (est.)$2,472

MSRP (Sticker)$82,410

Asking Price$87,410

Markup+$5,000

Est. Dealer Margin on This Car$14,065

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$1,470

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell21 days

Avg Sold Markup-$358

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