Deal Sheet: 2026 Aviator Reserve

Bill Collins Lincoln · Louisville, KY · VIN: 5LM5J7XC4TGL22141

Negotiation Guide

Opening Offer

$78,964

Fair Price

$80,464

Walk Away Above

$79,697

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,248

Est. Invoice$72,616

Holdback (est.)$2,368

MSRP (Sticker)$78,930

Asking Price$83,930

Markup+$5,000

Est. Dealer Margin on This Car$13,682

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory399 vehicles

Avg Markup (All Models)-$19

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell22 days

Avg Sold Markup-$421

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