Deal Sheet: 2026 Aviator Reserve

Napleton Lincoln · Glenview, IL · VIN: 5LM5J7XC4TGL19790

Negotiation Guide

Opening Offer

$71,699

Fair Price

$73,199

Walk Away Above

$72,432

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,782

Est. Invoice$65,932

Holdback (est.)$2,150

MSRP (Sticker)$71,665

Asking Price$76,665

Markup+$5,000

Est. Dealer Margin on This Car$12,883

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)+$3,567

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell23 days

Avg Sold Markup+$1,926

Price History

Jul 9, 2026$72,665 → $76,665(+$4,000)

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+$5,000$87,35025d