Deal Sheet: 2026 Aviator Reserve

Fair Oaks Lincoln · Naperville, IL · VIN: 5LM5J7XC4TGL19336

Negotiation Guide

Opening Offer

$77,076

Fair Price

$78,576

Walk Away Above

$78,136

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,149

Est. Invoice$71,479

Holdback (est.)$2,331

MSRP (Sticker)$77,695

Asking Price$82,695

Markup+$5,000

Est. Dealer Margin on This Car$13,546

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)+$4,127

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell20 days

Avg Sold Markup+$1,178

Price History

Jul 9, 2026$78,695 → $82,695(+$4,000)

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