Deal Sheet: 2026 Aviator Reserve

Richmond Lincoln · Richmond, VA · VIN: 5LM5J7XC4TGL17621

Negotiation Guide

Opening Offer

$73,834

Fair Price

$75,334

Walk Away Above

$74,879

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,238

Est. Invoice$68,471

Holdback (est.)$2,233

MSRP (Sticker)$74,425

Asking Price$79,425

Markup+$5,000

Est. Dealer Margin on This Car$13,187

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$756

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell26 days

Avg Sold Markup-$448

Price History

Jul 9, 2026$75,425 → $79,425(+$4,000)

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