Deal Sheet: 2026 Aviator Reserve

Joe Rizza Lincoln · Orland Park, IL · VIN: 5LM5J7XC4TGL16257

Negotiation Guide

Opening Offer

$77,260

Fair Price

$78,760

Walk Away Above

$78,320

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,313

Est. Invoice$71,650

Holdback (est.)$2,336

MSRP (Sticker)$77,880

Asking Price$82,880

Markup+$5,000

Est. Dealer Margin on This Car$13,567

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)+$705

Avg Markup (Aviator)+$5,000

% Below MSRP53%

Avg Days to Sell23 days

Avg Sold Markup+$149

Price History

Jul 9, 2026$78,880 → $82,880(+$4,000)

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