Deal Sheet: 2026 Aviator Reserve

Bob Thomas Lincoln · Fort Wayne, IN · VIN: 5LM5J7XC3TGL25337

Negotiation Guide

Opening Offer

$84,414

Fair Price

$85,914

Walk Away Above

$85,147

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,098

Est. Invoice$77,630

Holdback (est.)$2,531

MSRP (Sticker)$84,380

Asking Price$89,380

Markup+$5,000

Est. Dealer Margin on This Car$14,282

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,425

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell19 days

Avg Sold Markup-$1,031

Price History

Jul 9, 2026$85,380 → $89,380(+$4,000)

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