Deal Sheet: 2026 Aviator Reserve

Moses Lincoln · St Albans, WV · VIN: 5LM5J7XC3TGL24771

Negotiation Guide

Opening Offer

$81,834

Fair Price

$83,334

Walk Away Above

$82,567

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,802

Est. Invoice$75,256

Holdback (est.)$2,454

MSRP (Sticker)$81,800

Asking Price$86,800

Markup+$5,000

Est. Dealer Margin on This Car$13,998

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$82,800 → $86,800(+$4,000)

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