Deal Sheet: 2026 Aviator Reserve

Gurley Leep Lincoln · South Bend, IN · VIN: 5LM5J7XC3TGL21286

Negotiation Guide

Opening Offer

$74,619

Fair Price

$76,119

Walk Away Above

$75,352

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,381

Est. Invoice$68,618

Holdback (est.)$2,238

MSRP (Sticker)$74,585

Asking Price$79,585

Markup+$5,000

Est. Dealer Margin on This Car$13,204

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)-$1,491

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell21 days

Avg Sold Markup-$1,098

Price History

Jul 9, 2026$75,585 → $79,585(+$4,000)

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