Deal Sheet: 2026 Aviator Reserve

Reineke Lincoln of Findlay · Findlay, OH · VIN: 5LM5J7XC3TGL19523

Negotiation Guide

Opening Offer

$70,799

Fair Price

$72,299

Walk Away Above

$71,832

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,515

Est. Invoice$65,656

Holdback (est.)$2,141

MSRP (Sticker)$71,365

Asking Price$76,365

Markup+$5,000

Est. Dealer Margin on This Car$12,850

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$1,816

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell23 days

Avg Sold Markup-$509

Price History

Jul 9, 2026$72,365 → $76,365(+$4,000)

Cheaper Aviator Reserve Inventory

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

Moses LincolnSt Albans, WV

+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

David McDavid Lincoln FriscoFrisco, TX

+$5,000$89,10044d

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+$5,000$85,50046d

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+$5,000$74,50046d

Lithia Lincoln of BoiseBoise, ID

+$5,000$87,35025d