Deal Sheet: 2026 Aviator Reserve

Murgado Lincoln of Chicago · Chicago, IL · VIN: 5LM5J7XC3TGL15181

Negotiation Guide

Opening Offer

$74,736

Fair Price

$76,236

Walk Away Above

$75,786

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$67,048

Est. Invoice$69,308

Holdback (est.)$2,260

MSRP (Sticker)$75,335

Asking Price$80,335

Markup+$5,000

Est. Dealer Margin on This Car$13,287

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$1,846

Avg Markup (Aviator)+$5,000

% Below MSRP85%

Avg Days to Sell21 days

Avg Sold Markup-$341

Price History

Jul 9, 2026$76,335 → $80,335(+$4,000)

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