Deal Sheet: 2026 Aviator Reserve

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 5LM5J7XC3TGL10417

Negotiation Guide

Opening Offer

$74,587

Fair Price

$76,087

Walk Away Above

$75,636

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,915

Est. Invoice$69,170

Holdback (est.)$2,256

MSRP (Sticker)$75,185

Asking Price$80,185

Markup+$5,000

Est. Dealer Margin on This Car$13,270

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,626

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup-$356

Price History

Jul 9, 2026$76,185 → $80,185(+$4,000)

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+$5,000$87,35025d