Deal Sheet: 2026 Aviator Reserve

Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LM5J7XC2TGL21005

Negotiation Guide

Opening Offer

$81,689

Fair Price

$83,189

Walk Away Above

$82,734

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,229

Est. Invoice$75,698

Holdback (est.)$2,468

MSRP (Sticker)$82,280

Asking Price$87,280

Markup+$5,000

Est. Dealer Margin on This Car$14,051

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)+$3,100

Avg Markup (Aviator)+$5,000

% Below MSRP30%

Avg Days to Sell19 days

Avg Sold Markup+$1,391

Price History

Jul 9, 2026$83,280 → $87,280(+$4,000)

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