Deal Sheet: 2026 Aviator Reserve

Sanderson Lincoln · Phoenix, AZ · VIN: 5LM5J7XC2TGL20954

Negotiation Guide

Opening Offer

$84,637

Fair Price

$86,137

Walk Away Above

$85,729

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,935

Est. Invoice$78,494

Holdback (est.)$2,560

MSRP (Sticker)$85,320

Asking Price$90,320

Markup+$5,000

Est. Dealer Margin on This Car$14,385

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)+$3,171

Avg Markup (Aviator)+$5,000

% Below MSRP28%

Avg Days to Sell19 days

Avg Sold Markup+$1,627

Price History

Jul 9, 2026$86,320 → $90,320(+$4,000)

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+$5,000$87,35025d