Deal Sheet: 2026 Aviator Reserve

Libertyville Lincoln Sales, Inc. · Libertyville, IL · VIN: 5LM5J7XC2TGL20808

Negotiation Guide

Opening Offer

$70,969

Fair Price

$72,469

Walk Away Above

$71,902

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,488

Est. Invoice$65,628

Holdback (est.)$2,140

MSRP (Sticker)$71,335

Asking Price$76,335

Markup+$5,000

Est. Dealer Margin on This Car$12,847

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)+$3,452

Avg Markup (Aviator)+$5,000

% Below MSRP23%

Avg Days to Sell20 days

Avg Sold Markup+$1,680

Price History

Jul 9, 2026$72,335 → $76,335(+$4,000)

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