Deal Sheet: 2026 Aviator Reserve

Lincoln of Cincinnati · Cincinnati, OH · VIN: 5LM5J7XC2TGL19996

Negotiation Guide

Opening Offer

$80,929

Fair Price

$82,429

Walk Away Above

$82,004

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,606

Est. Invoice$75,054

Holdback (est.)$2,447

MSRP (Sticker)$81,580

Asking Price$86,580

Markup+$5,000

Est. Dealer Margin on This Car$13,974

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$3,157

Avg Markup (Aviator)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,268

Price History

Jul 9, 2026$82,580 → $86,580(+$4,000)

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d