Deal Sheet: 2026 Aviator Reserve

Kayser Lincoln · Madison, WI · VIN: 5LM5J7XC2TGL13292

Negotiation Guide

Opening Offer

$79,312

Fair Price

$80,812

Walk Away Above

$80,381

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$71,156

Est. Invoice$73,554

Holdback (est.)$2,399

MSRP (Sticker)$79,950

Asking Price$84,950

Markup+$5,000

Est. Dealer Margin on This Car$13,795

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)+$658

Avg Markup (Aviator)+$5,000

% Below MSRP59%

Avg Days to Sell19 days

Avg Sold Markup-$1,008

Price History

Jul 9, 2026$80,950 → $84,950(+$4,000)

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+$5,000$74,50046d

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+$5,000$87,35025d