Deal Sheet: 2026 Aviator Reserve

Sill-TerHar Lincoln · Broomfield, CO · VIN: 5LM5J7XC1TGL25370

Negotiation Guide

Opening Offer

$79,354

Fair Price

$80,854

Walk Away Above

$80,087

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,595

Est. Invoice$72,974

Holdback (est.)$2,380

MSRP (Sticker)$79,320

Asking Price$84,320

Markup+$5,000

Est. Dealer Margin on This Car$13,725

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$741

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell23 days

Avg Sold Markup-$556

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