Deal Sheet: 2026 Aviator Reserve

Diers Lincoln · Fremont, NE · VIN: 5LM5J7XC1TGL20041

Negotiation Guide

Opening Offer

$78,830

Fair Price

$80,330

Walk Away Above

$79,865

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$70,666

Est. Invoice$73,048

Holdback (est.)$2,382

MSRP (Sticker)$79,400

Asking Price$84,400

Markup+$5,000

Est. Dealer Margin on This Car$13,734

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,544

Avg Markup (Aviator)+$5,000

% Below MSRP87%

Avg Days to Sell23 days

Avg Sold Markup-$843

Price History

Jul 9, 2026$80,400 → $84,400(+$4,000)

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+$5,000$87,35025d