Deal Sheet: 2026 Aviator Reserve

Beau Townsend Lincoln of Dayton · Vandalia, OH · VIN: 5LM5J7XC1TGL07144

Negotiation Guide

Opening Offer

$85,247

Fair Price

$86,747

Walk Away Above

$86,341

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$76,482

Est. Invoice$79,060

Holdback (est.)$2,578

MSRP (Sticker)$85,935

Asking Price$90,935

Markup+$5,000

Est. Dealer Margin on This Car$14,453

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,075

Avg Markup (Aviator)+$5,000

% Below MSRP75%

Avg Days to Sell22 days

Avg Sold Markup-$528

Price History

Jul 9, 2026$86,935 → $90,935(+$4,000)

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+$5,000$84,12039d

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+$5,000$87,35025d