Deal Sheet: 2026 Aviator Reserve

LaFontaine Lincoln Grand Rapids · Grand Rapids, MI · VIN: 5LM5J7XC0TGL21391

Negotiation Guide

Opening Offer

$83,693

Fair Price

$85,193

Walk Away Above

$84,747

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$75,027

Est. Invoice$77,556

Holdback (est.)$2,529

MSRP (Sticker)$84,300

Asking Price$89,300

Markup+$5,000

Est. Dealer Margin on This Car$14,273

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)+$3,912

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell20 days

Avg Sold Markup+$1,712

Price History

Jul 9, 2026$85,300 → $89,300(+$4,000)

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