Deal Sheet: 2026 Aviator Reserve

Leith Lincoln · Raleigh, NC · VIN: 5LM5J7XC0TGL21228

Negotiation Guide

Opening Offer

$81,067

Fair Price

$82,567

Walk Away Above

$82,144

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,731

Est. Invoice$75,182

Holdback (est.)$2,452

MSRP (Sticker)$81,720

Asking Price$86,720

Markup+$5,000

Est. Dealer Margin on This Car$13,989

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)+$2,981

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell20 days

Avg Sold Markup+$2,135

Price History

Jul 9, 2026$82,720 → $86,720(+$4,000)

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+$5,000$90,01046d

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+$5,000$87,62539d

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+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

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+$5,000$74,50046d

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+$5,000$87,35025d