Deal Sheet: 2026 Aviator Reserve

D-Patrick Lincoln · Evansville, IN · VIN: 5LM5J7XC0TGL20418

Negotiation Guide

Opening Offer

$81,934

Fair Price

$83,434

Walk Away Above

$82,667

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,891

Est. Invoice$75,348

Holdback (est.)$2,457

MSRP (Sticker)$81,900

Asking Price$86,900

Markup+$5,000

Est. Dealer Margin on This Car$14,009

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$403

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell23 days

Avg Sold Markup-$348

Price History

Jul 9, 2026$82,900 → $86,900(+$4,000)

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