Deal Sheet: 2026 Aviator Reserve

Gurley Leep Lincoln · South Bend, IN · VIN: 5LM5J7XC0TGL20323

Negotiation Guide

Opening Offer

$80,681

Fair Price

$82,181

Walk Away Above

$81,755

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$72,384

Est. Invoice$74,824

Holdback (est.)$2,440

MSRP (Sticker)$81,330

Asking Price$86,330

Markup+$5,000

Est. Dealer Margin on This Car$13,946

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)-$1,491

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell21 days

Avg Sold Markup-$1,098

Price History

Jul 9, 2026$82,330 → $86,330(+$4,000)

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