Deal Sheet: 2026 Aviator Reserve

Camelback Lincoln · Phoenix, AZ · VIN: 5LM5J7XC0TGL19589

Negotiation Guide

Opening Offer

$77,993

Fair Price

$79,493

Walk Away Above

$79,057

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,972

Est. Invoice$72,330

Holdback (est.)$2,359

MSRP (Sticker)$78,620

Asking Price$83,620

Markup+$5,000

Est. Dealer Margin on This Car$13,648

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$1,470

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell21 days

Avg Sold Markup-$358

Price History

Jul 9, 2026$79,620 → $83,620(+$4,000)

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