Deal Sheet: 2026 Aviator Reserve

Group 1 Lincoln of Shreveport · Shreveport, LA · VIN: 5LM5J7WC9TGL22251

Negotiation Guide

Opening Offer

$73,389

Fair Price

$74,889

Walk Away Above

$74,122

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,286

Est. Invoice$67,487

Holdback (est.)$2,201

MSRP (Sticker)$73,355

Asking Price$78,355

Markup+$5,000

Est. Dealer Margin on This Car$13,069

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$2,364

Avg Markup (Aviator)+$5,000

% Below MSRP92%

Avg Days to Sell23 days

Avg Sold Markup-$962

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