Deal Sheet: 2026 Aviator Reserve

Bozard Lincoln · Saint Augustine, FL · VIN: 5LM5J7WC9TGL20919

Negotiation Guide

Opening Offer

$68,628

Fair Price

$70,128

Walk Away Above

$69,651

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,566

Est. Invoice$63,641

Holdback (est.)$2,075

MSRP (Sticker)$69,175

Asking Price$74,175

Markup+$5,000

Est. Dealer Margin on This Car$12,609

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory653 vehicles

Avg Markup (All Models)+$928

Avg Markup (Aviator)+$5,000

% Below MSRP62%

Avg Days to Sell20 days

Avg Sold Markup-$177

Price History

Jul 9, 2026$70,175 → $74,175(+$4,000)

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