Deal Sheet: 2026 Aviator Reserve

Schumacher Lincoln of Delray · Delray Beach, FL · VIN: 5LM5J7WC9TGL20094

Negotiation Guide

Opening Offer

$69,659

Fair Price

$71,159

Walk Away Above

$70,392

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$61,966

Est. Invoice$64,055

Holdback (est.)$2,089

MSRP (Sticker)$69,625

Asking Price$74,625

Markup+$5,000

Est. Dealer Margin on This Car$12,659

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)+$4,556

Avg Markup (Aviator)+$5,000

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,286

Price History

Jul 9, 2026$70,625 → $74,625(+$4,000)

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