Deal Sheet: 2026 Aviator Reserve

Al Piemonte Lincoln · Bradenton, FL · VIN: 5LM5J7WC8TGL25397

Negotiation Guide

Opening Offer

$71,109

Fair Price

$72,609

Walk Away Above

$71,842

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$63,257

Est. Invoice$65,389

Holdback (est.)$2,132

MSRP (Sticker)$71,075

Asking Price$76,075

Markup+$5,000

Est. Dealer Margin on This Car$12,818

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$4,318

Avg Markup (Aviator)+$5,000

% Below MSRP9%

Avg Days to Sell19 days

Avg Sold Markup+$1,273

Price History

Jul 9, 2026$72,075 → $76,075(+$4,000)

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