Deal Sheet: 2026 Aviator Reserve

Astro Lincoln · Pensacola, FL · VIN: 5LM5J7WC6TGL22174

Negotiation Guide

Opening Offer

$80,484

Fair Price

$81,984

Walk Away Above

$81,217

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,601

Est. Invoice$74,014

Holdback (est.)$2,414

MSRP (Sticker)$80,450

Asking Price$85,450

Markup+$5,000

Est. Dealer Margin on This Car$13,850

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)+$3,654

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell17 days

Avg Sold Markup+$1,328

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