Deal Sheet: 2026 Aviator Reserve

Mac Haik Ford Lincoln of Georgetown · Georgetown, TX · VIN: 5LM5J7WC5TGL22456

Negotiation Guide

Opening Offer

$78,044

Fair Price

$79,544

Walk Away Above

$78,777

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,429

Est. Invoice$71,769

Holdback (est.)$2,340

MSRP (Sticker)$78,010

Asking Price$83,010

Markup+$5,000

Est. Dealer Margin on This Car$13,581

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$2,042

Avg Markup (Aviator)+$5,000

% Below MSRP92%

Avg Days to Sell22 days

Avg Sold Markup-$741

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