Deal Sheet: 2026 Aviator Reserve

Robinson Brothers Lincoln · Baton Rouge, LA · VIN: 5LM5J7WC4TGL23355

Negotiation Guide

Opening Offer

$69,749

Fair Price

$71,249

Walk Away Above

$70,482

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$62,046

Est. Invoice$64,138

Holdback (est.)$2,091

MSRP (Sticker)$69,715

Asking Price$74,715

Markup+$5,000

Est. Dealer Margin on This Car$12,669

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)+$167

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell21 days

Avg Sold Markup-$123

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