Deal Sheet: 2026 Aviator Reserve

Robinson Brothers Lincoln · Baton Rouge, LA · VIN: 5LM5J7WC3TGL24884

Negotiation Guide

Opening Offer

$73,479

Fair Price

$74,979

Walk Away Above

$74,212

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,366

Est. Invoice$67,569

Holdback (est.)$2,203

MSRP (Sticker)$73,445

Asking Price$78,445

Markup+$5,000

Est. Dealer Margin on This Car$13,079

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)+$167

Avg Markup (Aviator)+$5,000

% Below MSRP67%

Avg Days to Sell21 days

Avg Sold Markup-$123

Price History

Jul 9, 2026$74,445 → $78,445(+$4,000)

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