Deal Sheet: 2026 Aviator Reserve

Rountree-Moore Lincoln · Lake City, FL · VIN: 5LM5J7WC3TGL21211

Negotiation Guide

Opening Offer

$76,754

Fair Price

$78,254

Walk Away Above

$77,812

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,859

Est. Invoice$71,180

Holdback (est.)$2,321

MSRP (Sticker)$77,370

Asking Price$82,370

Markup+$5,000

Est. Dealer Margin on This Car$13,511

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)+$256

Avg Markup (Aviator)+$5,000

% Below MSRP72%

Avg Days to Sell22 days

Avg Sold Markup-$250

Price History

Jul 9, 2026$78,370 → $82,370(+$4,000)

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