Deal Sheet: 2026 Aviator Reserve

Caruso Lincoln · Long Beach, CA · VIN: 5LM5J7WC2TGL22799

Negotiation Guide

Opening Offer

$77,884

Fair Price

$79,384

Walk Away Above

$78,617

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,287

Est. Invoice$71,622

Holdback (est.)$2,336

MSRP (Sticker)$77,850

Asking Price$82,850

Markup+$5,000

Est. Dealer Margin on This Car$13,564

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$312

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$590

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