Deal Sheet: 2026 Aviator Reserve

Astro Lincoln · Pensacola, FL · VIN: 5LM5J7WC2TGL20809

Negotiation Guide

Opening Offer

$77,428

Fair Price

$78,928

Walk Away Above

$78,489

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,465

Est. Invoice$71,806

Holdback (est.)$2,342

MSRP (Sticker)$78,050

Asking Price$83,050

Markup+$5,000

Est. Dealer Margin on This Car$13,586

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)+$3,654

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell17 days

Avg Sold Markup+$1,328

Price History

Jul 9, 2026$79,050 → $83,050(+$4,000)

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