Deal Sheet: 2026 Aviator Reserve

Bozard Lincoln · Saint Augustine, FL · VIN: 5LM5J7WC1TGL24124

Negotiation Guide

Opening Offer

$73,189

Fair Price

$74,689

Walk Away Above

$73,922

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,108

Est. Invoice$67,303

Holdback (est.)$2,195

MSRP (Sticker)$73,155

Asking Price$78,155

Markup+$5,000

Est. Dealer Margin on This Car$13,047

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory653 vehicles

Avg Markup (All Models)+$928

Avg Markup (Aviator)+$5,000

% Below MSRP62%

Avg Days to Sell20 days

Avg Sold Markup-$177

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